About The Sounding Board

Built for young entrepreneurs who need encouragement, wisdom, and room to breathe.

The Sounding Board exists because founders should not have to choose between giving away control and carrying every hard question alone.

Bright modern lounge prepared for a founder conversation
Our Story

The Sounding Board exists because young entrepreneurs deserve more than advice from the sidelines. They deserve experienced men who are genuinely excited about what they are building.

Too many young founders face a choice: take on investors and give up control, or navigate alone without experienced voices. We built The Sounding Board to offer a third way: a network of seasoned, faith-driven business leaders who want to help you see the potential, sort through the pressure, and keep moving with peace of mind.

Every advisor here has built something real. They've faced hard decisions, learned lessons the hard way, and know how much it matters to have someone in your corner when the stakes get bigger.

Dustin Herron
Founder conviction

Built from the moment mentorship changed everything.

Dustin launched The Sounding Board from a simple conviction: every young founder deserves trusted, experienced voices in his corner. After building Love Is Blinds into a multi-state franchise, he knew firsthand how much the right counsel can change a business and lighten the weight of leadership.

The mission is to connect young entrepreneurs with seasoned business leaders whose wisdom, experience, and faith perspective help them build with more courage, clarity, and peace.

Core values

What shapes the way we show up.

Every value points toward helping founders feel less alone, see more clearly, and build something that can actually last.

01

Wisdom Over Hype

We do not chase trends. We ask helpful questions, think long-term, and anchor decisions in principle, not panic.

02

Aligned Incentives

Our advisors succeed only when you succeed. Royalty-based, no equity. Your growth is their reward.

03

Faith-Informed Guidance

Our advisors lead from a place of faith, integrity, and generosity. But our doors are open to all entrepreneurs.

04

Partnership, Not Transaction

This is not a service you buy. It is a genuine relationship with men who are invested in your journey.

05

Steady Confidence

We don't celebrate hype or panic in downturns. We walk with you through seasons of growth and seasons of difficulty.

06

Generational Impact

We think in decades, not quarters. Every decision is filtered through: what kind of legacy are we building here?

Why faith matters

Business as stewardship, not just scale.

Our advisors lead from a place of faith. That shapes how we think about business: not just as a means to profit, but as a platform for integrity, stewardship, generosity, and impact.

You do not have to share the same faith background to work with us. Our doors are open to entrepreneurs who respect that foundation and want wisdom from men who are trying to do business the right way.

Bright modern founder studio with planning materials
Next step

Meet the men who want to help.

Explore the advisors and the simple process that puts experienced, encouraging voices around your business.

Meet the Advisors