The Sounding Board
How It Works

A simple path to put encouraging, experienced voices around your business.

The process is meant to feel clear, human, and low-pressure from the first conversation to active support.

Light startup planning table with prototype materials
The process

Simple enough to move, personal enough to help.

The goal is not to make founders jump through hoops. The goal is to understand what you are building, surround you with the right men, and begin lifting pressure quickly.

Bright founder conversation space
01

Initial Outreach

You reach out to Dustin and share what you are building. This is a conversation, not an interview. You tell your story, we listen, and we talk through where experienced voices could help.

  • A genuine conversation about your business and vision
  • Discussion of your goals and the kind of guidance you need
  • A clear picture of what partnership with us looks like
  • No pressure, no commitment required
Startup planning materials on a light table
02

Advisor Selection

Once we understand the fit, Dustin curates a panel of 4-6 advisors whose experience aligns with your business, your pressure points, and the opportunity in front of you.

  • Curated advisor panel matched to your industry and stage
  • You pitch your business to the group
  • Advisors ask questions and get a real sense of your vision
  • Time for genuine conversation with the people who might join your board
Modern founder studio prepared for planning
03

Board Formation

The advisors who want to be part of your journey come on board. We clarify the royalty agreement, the meeting rhythm, and what real support should look like in this season.

  • Finalized advisory agreements with clear terms
  • Customized royalty structure based on your business
  • A commitment period, typically 6-18 months
  • Schedule of regular meetings and check-ins
Bright encouraging meeting space
04

Ongoing Support

Your advisory board walks with you through the journey ahead. Regular meetings, practical counsel, encouragement, and honest perspective as you navigate growth, challenges, and decisions that matter.

  • Regular board meetings, monthly or quarterly
  • Direct access to advisors when you need counsel
  • Strategic guidance on major decisions
  • A real community of people walking alongside you
Bright modern founder studio with planning materials
The model

Aligned help, without taking the wheel.

Advisors are compensated through a percentage of revenue your business generates. That means the relationship points toward the same outcome: helping the business grow while you keep ownership and control.

You get experienced thinking, direct access, and a place to bring the questions that feel too heavy to carry alone.

Ready to begin?

Start with the pressure you are carrying.

No commitment, no obligation. Let us talk about what you are building, what feels heavy, and whether the right advisors could help.

Schedule a Conversation